Rather Than Share Your Location, Foursquare Wants You to Recommend One
From the New York Times
Two years ago, Foursquare was the star of the New York start-up scene. Celebrities and major brands embraced its mobile app, and companies like Facebook and Yahoo were eager to buy it.
Foursquare’s founders turned down those offers, convinced of its potential as an independent company. Since then, the buzz around Foursquare has cooled and growth has slowed, leaving it in the position of having to prove that its decision was the right one.
On Thursday, the company is expected to announce an overhaul of its application — one that Dennis Crowley, the chief executive and one of the founders, says is the truest vision of Foursquare, turning it into a recommendation service that could rival sites like Yelp.
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