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72% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Home Featured 72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
72% Of Consumers Trust Online Reviews As Much As Personal Recommendations

72% Of Consumers Trust Online Reviews As Much As Personal Recommendations

Apr 11, 2012 | Posted by Kreg Atterberry | Featured | 0 comments |

trust online reviewsStudy Shows Consumers Trust Online Reviews

The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews.

Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.

About The Local Consumer Review Survey 2012

This online survey was conducted between 15th January – 1st March 2012. A set of 18 questions were put to a survey panel of 4,500 local consumers located in US, Canada and UK. We received 2,862 respondents.

To read the complete story on SearchEngineland.com about the survey and which shows clearly that consumers trust online reviews  click here.

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Trust Online Reviews

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Tags: consumer survey online reviewsconsumers online reviewspositive online reviewssearchengineland.comtrust online reviews
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