72% Of Consumers Trust Online Reviews As Much As Personal Recommendations
Study Shows Consumers Trust Online Reviews
The findings of this year’s Local Consumer Review Survey (2012) show a positive shift in consumer trust and appreciation of online reviews.
Approximately 72% of consumers surveyed said that they trust online reviews as much as personal recommendations, while 52% said that positive online reviews make them more likely to use a local business.
About The Local Consumer Review Survey 2012
This online survey was conducted between 15th January – 1st March 2012. A set of 18 questions were put to a survey panel of 4,500 local consumers located in US, Canada and UK. We received 2,862 respondents.
To read the complete story on SearchEngineland.com about the survey and which shows clearly that consumers trust online reviews click here.
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